“Our head of social media is the customer.” – McDonald’s
“Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson, President of Sprinkles Cupcakes president
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Social
Media: Your Business CORNERSTONE A Social Media strategy properly monitored and implemented will engage your customers and have an ROI. |
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Protect Your Brand You are no longer the sole keeper of your brand. Whatever you do off-line affects your on-line brand (and vice versa), so managing online and offline should be part of a single branding strategy. |
Engage Your Customers Customers do care about their online experiences. They interact with your company in a variety of ways; marketing, sales, customer service, Social Media, and more. When all these elements are integrated in a positive experience, customer loyalty is the result. And a loyal customer can EASILY be an on-line champion for you to all of their friends. |
Social Media Social Media must become part of the infrastructure for your business. You must have a presence and it must be strong. To be successful, it should be monitored by someone who has some public relations & marketing-savvy, and it needs to be embraced by your entire company. |
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